Franck Provost Paris launches its first salon in AustraliaFranck Provost Paris was opening its first ever Australian salon, 651st worldwide. Although regarded internationally as a brilliant brand, the immediate objective was to fill the shop with local patrons as quickly as possible. Public City worked with the local team on an opening event that would showcase their range of services and the stunning salon itself. Simultaneously, Franck Provost engaged in a targeted media relations campaign that included media experiences, in order to generate the kind of coverage that would have readers wanting to try the service for themselves! The Result? We’ll let the client tell you: “New to the country and to the market and to the media, we were really looking for a partner we could trust. Marie is brutally honest, direct, upfront and completely reliable. She does what she says, and goes over and beyond to deliver. Public City worked well with our marketing team as well, being extremely co-operative and flexible to ensure that the integrated effort – not just the PR – was a success. The opening event went very well, the media program was great and most importantly, the salon has attracted a healthy base of clientele – media included.” Jean-François Carré, Franck Provost Paris, Master Franchisee. |