I.T. on Tap is the first fully hosted and managed IT service for growing businessesPublic City worked with I.T. on Tap on a media launch to introduce its new service to small businesses. Combining creativity, our trademark sense of humour and strategic thinking, Public City created a small business first aid IT kit. Each inclusion introduced one aspect of the I.T. on Tap service in relation to the business pain that it relieved. The response was phenomenal, and together with the momentum PR to maintain share of voice, the coverage has been informative and reached the right audience. The result? We’ll let the client tell you: "Public City planned and executed a very creative and effective media launch for I.T. on Tap. Within a few short weeks we went from having no public profile whatsoever, to receiving media coverage in a number of high profile magazines, newspapers and business-related websites. The publicity generated a healthy volume of incoming sales enquiries for our service, and has also been invaluable in helping to close sales and partnerships. We are extremely pleased with the results." |