IRD Growth Spurs New Corporate Identity

Sydney, March 16, 2009 – IRD, the leading provider of powerful prospecting tools today launched a new corporate identity that strengthens the link between its highly successful product portfolio and the parent company itself.

The new corporate identity and corresponding sub brands extend the strong brand equity built at a product level to the IRD Masterbrand.

IRD launched in 2002 with IRD Prospector, a tool which highlights validated and upcoming prospecting opportunities for the media industry. Within six years, the company had taken this successful model and introduced three other products. IRD Connector for advertising and marketing leads; IRD Leadwire for general business to business leads and IRD Recruiter for recruitment leads. The IRD portfolio now has over 250 corporate customers and generates over 30,000 business leads per year.

“The rebrand was an integral business move, not just a marketing one,” said Matt Skinner, Managing Director, IRD. “The IRD value proposition of meticulous research, independent information validation and supreme lead identification were prevalent at the product, not the corporate level.

“Ultimately we’ve now ensured that all of our broad reaching products are easily recognised as part of the IRD corporate family. This way, customers, prospects and future partners gain confidence and quality assurance in their impeding investment in any of our business and sales planning products,” Matt concluded.

The brand strategy and visual identity was developed and executed by independent Australian creative agency, Freeform. Sophie Challenor, Business Director, Freeform said:

“The company currently offers four products, aimed at different industry sectors, previously each with unrelated visual identities. At a product level, the brands were all highly regarded and recognised for their effectiveness. However these are unique to IRD’s approach altogether, not just to the individual. The new visual portfolio strategy strongly links all the products to the Masterbrand, allowing IRD to build and leverage greater recognition and credibility across its product portfolio and the many industries they service”.

The new brand has been rolled out into marketing material including sales kits, product overviews and other stationary. The website is currently in development and is due for completion by April 2009.

About Information Resource Development (IRD)
Information Resource Development (IRD) is an Australian company which provides smart prospecting tools that enable accelerated, measured and direct lead generation. It has a dedicated research team which reviews more than 30,000 information sources to identify new company activities, initiatives or change. Such movements usually require outsourced support to complete successfully. All relevant content is followed up for verification, detailed specifications and decision maker contact details, providing IRD customers with all the information required for powerful prospecting. It’s suite of products include IRD Prospector (advertising and marketing leads), IRD Connector (media leads), IRD Leadwire (general business to business leads) and IRD Recruiter (Recruitment leads). www.irdgroup.com.au

About Freeform
Freeform is an independent creative agency that creates and produces engaging ideas in all media. The agency has offices in Sydney and Melbourne and works across a broad range of industry sectors including alcohol & beverages, entertainment, fashion, finance, fmcg, professional services and tourism. www.holafreeform.com

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